What we do

PrimeraAdvisors advises and supports institutional investors, such as insurance companies, pension funds, foundations, banks or family offices, in the formulation and implementation of real estate investment strategies as well as in the selection of appropriate asset or fund managers and investment products.

We also support international asset and fund managers in the design, development and marketing of real estate investment solutions. Our services range from positioning consulting, analysis of the competitive environment to support in product development and capital raising.

Our goal is to build long-term and trustful partnerships. Our clients can take advantage of individual services or select complete packages that cover all tasks from the implementation of a product idea to support in equity raising. We work closely with international partners and offer our clients a global view of the real estate investment universe.

Services for institutional investors

  • Strategic consulting for real estate investments (private equity & debt)
  • Evaluation of fund products, club deals and other investment solutions
  • Global deal sourcing for individual or portfolio investments
  • Representation in investment committees

Services for asset and fund manager

  • Product development, e.g. conception of funds and investment strategies
  • Creation of complete marketing documents
  • Strategy consulting and positioning, e.g. competition and target group analyses
  • Support with capital raising
  • M&A consulting

Track Record

Since the company was founded in early 2020, we have advised clients from Europe, North America and Asia on the selection or marketing of real estate investment solutions and on M&A transactions:



Real Estate Fund Manager

Advising on an M&A transaction in the healthcare real estate sector

Real Estate Fund Manager

Consulting mandate on expansion strategy and product development as well as capital raising

Real Estate Fund Managers
(Asia Pacific)

Product positioning and capital raising for two open-ended pan-Asian core and core-plus funds (logistics / diversified)

Insurance Company

Consulting on the selection of real estate fund investments in Asia-Pacific and the U.S.

Real Estate Fund Manager

Product positioning and capital raising for two Canadian commercial and residential real estate funds

Real Estate Debt Manager
(United Kingdom)

Competition analysis, product positioning and capital raising for a pan-European real estate debt fund

Real Estate Fund Manager

Capital Raising for a U.S. ODCE fund

Real Estate Fund Manager

Market overview and competition analyses in the logistics, residential, basic retail and healthcare real estate sectors

Pension Fund

Assistance with the selection of real estate fund investments in Asia-Pacific

In addition, we are involved on a regular basis in brokering single investments in Germany, the U.S. and in the Asia-Pacific region.